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Saturday, October 18, 2008

Top 3 Ways to Increase Traffic to your Website

You have a great web site, you sell a great product or you provide excellent content. Its all set up. Its beautiful. and Its dry. Dry? Yes, its dry of traffic. You look at your numbers and you see a few stragglers clicking on your site, but you cant understand why no ones visiting and clicking on your site. Youve built the field, so where are the players ? :)

The world wide web is a cornucopia of millions and billions of web pages, and to set yourself apart youll need these three things:

#1 ORIGINAL CONTENT

Yes, original content. If your website has old, regurgitated content on it, its likely that most of the sophisticated web crawlers will zoom right by your web site without even stopping to say hello. Original Content is the ground level you need to build a successful web site with lots of traffic. Your web site could be about the blue-eyed Yorkshire beetles eating habits, but if its your unique niche, and your original content, you can be certain the web crawlers will pick up your site. So start with the understanding that youll do best when you have a majority of NEW, ORIGINAL CONTENT at your web site. This way the googles and the yahoos of the web will crawl your site successfully, and add you to their search engines. Because lets face it, if your web site is not searchable (or findable on an online search), youve lost the potential of reaching a mass amount of people.

#2 MAKE YOUR PAGES WEB CRAWLER FRIENDLY

Sometimes it takes a while for the web crawlers to reach a new site and add the links to its search, but its a key part of your successful online strategy. Do your homework, verify your web site, read up on what makes a web site friendly or not friendly to a search engine crawler. For example: META Tag your site and make a page of links that youd like the search engine crawler to follow. Make an index list and make sure your META tags are keyword friendly! at http://www.mytrafficshortcuts.com putting in the correct META tags and Keywords made a huge difference in the number of visitors we get.

#3 ADVERTISE LOCALLY

Word of mouth works great if youve got a hot site, but if no ones discovered your site yet, you need to get it in front of peoples eyes. Advertise with Google Adwords, with tshirts, cups, pens, posters, whatever you can afford and whatever makes the most sense for the market you are trying to reach. Find a way to get the word out to your targeted audience about your web site. Is your web site all about dog grooming tips? Place some flyers in your local vet offices. Buy ads at an online pet pharmacy store. Put a poster up outside your local pet store. Sometimes its important to start locally before taking over the globe. Theres plenty of time for that after you conquer your local market!

Keep your eye on the prize and dont be discouraged if you arent getting a million unique visitors a day. My web site http://www.mytrafficshortcuts.com has international information on it, but I started advertising locally to get my first steady visitors. It can happen - you just need to stay focused and positive. Day by day each new visitor adds to your numbers, and soon youll be seeing thousands of people, then millions, hitting your site. And when that happens youll be able to look back and remember that it was the magic 3 that helped you get there! GOOD LUCK!